![]() When you are describing your services and your products on your site, make sure that your descriptions are in short one word descriptors but more long tail phrases to help make them sound like natural speech. The keyword and long-tail phrases you are using to optimize your content should sound more like human speech rather than what you have been doing for online, finger activated searches. Search engine optimization for these digital tools means that the content that you produce is going to have to take on more of an informal and conversational style. ![]() ![]() Write like you talk – Because humans speak to their voice activated devices differently than they type when doing a search, the content that you put on your website has to be written in a style that is similar to the conversations that you have with your friends. Here are a few tips for “getting in good” with Amazon Echo, Google Home, and Apple HomePod: digital assistants) should be part of your future 2020 marketing strategy. In 2020, making your content searchable for voice activated artificial intelligence (a.k.a. *voice activated speakers, voice activated devices, digital assistants, and Amazon Echo, Google Home, and Apple HomePod are used synonymously. ![]() Not only that, but various sources proclaim that almost $2 billion dollars in sales were attributed to commerce created by voice activated searches and sales. Over 70% of owners of voice activated speakers, use their speakers to access information and conduct searches. According to Forbes, over 1 billion voice searches are done daily. We, as small business owners, need to take the “digital assistant” users very seriously to help our businesses thrive. You’re probably getting a pretty clear idea of the subject of this blog! Yes, Apple HomePod, Amazon Echo and Google Home have been around for awhile now, and while marketers have been aware that these devices were starting to impact marketing strategies, it is now clear that they aren’t going away. “Google, tell me how to make my content recognizable for your voice searches!” “Hey Siri, what do I do to get your attention?”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |